To streamline the template selection process, we released a search bar in the template store. After releasing the template search in English with support for over 100,000 unique search terms, we needed a quick way to provide the same experience in five additional languages. This post describes how we quickly internationalized the template search along with some challenges we faced along the way.

In this blog post I’ll describe the system we built for delivering front-end translations at Squarespace. I’ll describe how translation code is written, extracted, and translated, the rationale behind some of our architectural decisions, and some of the functional and internationalization-specific lessons we learned along the way.

What I’ve learned at Squarespace is that technical aesthetics can be described precisely and that developing that vocabulary to use in conversations with colleagues about the merits of designs can lead to more beautiful systems, which carry significant practical benefits.

At Squarespace, our mission is to help anyone in the world bring their ideas to life through our  platform. We want to provide a fully localized product and set of tools so that our current and future customers have the ability to create a website in any language using the entirety of the product.Along with the launch of an end-to-end Squarespace experience in Spanish, in this blog post we would like to take a look at some of the major technologies that power our global expansion.