A buzz enters the air at the start of Hack Week. A week of boundless exploration begins. Exploration, collaboration, creativity, ingenuity, and optimism reign supreme. Yet, would these qualities still reign supreme when we’re all working remotely? Would Hack Week even work remotely?

To change the culture around testing at Squarespace, we knew it would take more than a single team. We started a working group, bringing together both engineers and non-engineers from across the company to address the problem. If you have a cross-organizational issue that needs to be solved, here’s how to do it.

Squarespace’s Data Science team helps stakeholders across the company make better strategic decisions using data. Marketing attribution, one major focus of the team’s work, is how we answer the question: “How much credit does each form of marketing deserve for a sale or conversion?”

A/B tests can help organizations make better decisions, but we often only hear about the “success stories.” What about the A/B tests that don't have flashy outcomes? Here's how Squarespace communicates about A/B tests to ensure we learn from all tests.