Responsible for the technology that powers all Squarespace products, the Squarespace Engineering team is comprised of some of the most talented individuals in the industry. From our content management system to our mobile apps, our engineers are constantly developing creative solutions to help customers establish beautiful digital identities.
Here on Squarespace’s Strategy and Analytics team, we build models that predict customer lifetime value, forecast customer service demand, and even determine how much we should spend on those ubiquitous Squarespace ads you hear on your favorite podcast.
To streamline the template selection process, we released a search bar in the template store. After releasing the template search in English with support for over 100,000 unique search terms, we needed a quick way to provide the same experience in five additional languages. This post describes how we quickly internationalized the template search along with some challenges we faced along the way.
In this blog post I’ll describe the system we built for delivering front-end translations at Squarespace. I’ll describe how translation code is written, extracted, and translated, the rationale behind some of our architectural decisions, and some of the functional and internationalization-specific lessons we learned along the way.
What I’ve learned at Squarespace is that technical aesthetics can be described precisely and that developing that vocabulary to use in conversations with colleagues about the merits of designs can lead to more beautiful systems, which carry significant practical benefits.
If you’d like to take part in shaping the future of the web, visit our Careers page to learn more about open positions on the Squarespace Engineering team.